Our Ingredients From A to Z

Wondering what ingredients we use in our products? Here’s a full list, from A to Z. We’re happy to make this information available so you can make informed choices for your family and home.

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Definition:

Ammonium Hydroxide

Ammonium Hydroxide is commonly referred to as ammonia and is found in air, soil and water. Many consumers use it at home for cleaning and laundry. It’s a cleaning agent that removes dirt, and it can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can. Household ammonia has a strong odour; by using Ammonium Hydroxide in combination with other ingredients, we can achieve the same cleaning results while using much less ammonia.

Interested in researching ingredients? Here are some commonly used sources.

We make ingredient choices based on scientific research and our own scientists’ expertise and perspective. But even scientists sometimes disagree about how or where certain ingredients should be used. We encourage anyone with questions to read up on areas of debate. That way, you can make the choices you feel are best for your family. Here are independent sources – both consumer and scientific – spanning various industries that use ingredients similar to ours: