Definition:
Bitrex®
Bitrex® is the trademarked name of Denatonium Benzoate Alcohol, and is added to a wide range of products including cleaners, cosmetics and automotive products, as well as repelling compounds such as anti-nail-biting polish and deer repellent for the garden. It is a bittering agent that makes a product taste bad to discourage people from accidentally eating things that contain it. Bitrex® is a trademark of the Johnson Matthey Group of companies.
Interested in researching ingredients? Here are some commonly used sources.
We make ingredient choices based on scientific research and our own scientists’ expertise and perspective. But even scientists sometimes disagree about how or where certain ingredients should be used. We encourage anyone with questions to read up on areas of debate. That way, you can make the choices you feel are best for your family. Here are independent sources – both consumer and scientific – spanning various industries that use ingredients similar to ours:
