Our Ingredients From A to Z

Wondering what ingredients we use in our products? Here’s a full list, from A to Z. We’re happy to make this information available so you can make informed choices for your family and home.

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Definition:

Bitrex®

Bitrex® is the trademarked name of denatonium benzoate alcohol, and is added to a wide range of products including cleaners, cosmetics and automotive products. It is a bittering agent that makes a product taste bad to discourage people from accidentally eating products that contain it. Bitrex® is a trademark of the Johnson Matthey Group of companies, which is not affiliated with SC Johnson and which is responsible for its contents.