Our Ingredients From A to Z

Wondering what ingredients we use in our products? Here’s a full list, from A to Z. We’re happy to make this information available so you can make informed choices for your family and home.

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Definition:

Bitrex®

Bitrex® is the trademarked name of Denatonium Benzoate Alcohol, and is added to a wide range of products including cleaners, cosmetics and automotive products, as well as repelling compounds such as anti-nail-biting polish and deer repellent for the garden. It is a bittering agent that makes a product taste bad to discourage people from accidentally eating things that contain it. Bitrex® is a trademark of the Johnson Matthey Group of companies.