Our Ingredients From A to Z

Wondering what ingredients we use in our products? Here’s a full list, from A to Z. We’re happy to make this information available so you can make informed choices for your family and home.

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Definition:

Hydroxyethyl Cellulose

Hydroxyethyl cellulose is a thickener that can also be found in cosmetics and personal care products such as makeup, skin care products and shaving cream. In some products, hydroxyethyl cellulose can also be used as a binder, which helps ingredients hold together. We use it to improve the texture of a product and, as needed in some formulas, help a product to cling to surfaces such as a toilet bowl.