Our Ingredients From A to Z

Wondering what ingredients we use in our products? Here’s a full list, from A to Z. We’re happy to make this information available so you can make informed choices for your family and home.

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Definition:

Pentasodium Pentetate

Pentasodium pentetate is a chelator that can also be found in hair colours and other hair and bath products. The word chelator (pronounced "key-lay-tor") comes from the Greek word chele, or claw. Think of a chelator as a tiny claw that reaches out and grabs the minerals in soap scum or soils, to keep them from depositing on a surface. We use pentasodium pentetate in products to remove soap scum and mineral deposits that are caused by hard water. By binding to the soap scum or deposit, it allows them to be rinsed away.