Our Ingredients From A to Z

Wondering what ingredients we use in our products? Here’s a full list, from A to Z. We’re happy to make this information available so you can make informed choices for your family and home.

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Definition:

Secondary Alcohol Ethoxylate

Secondary Alcohol Ethoxylate is a detergent that can also be found in cleaners and detergents. It's also used in fermentation processes for brewing, paints and coatings, and paper and textile manufacturing. It’s often used, in very small quantities, as an emulsifier. This ingredient is widely used because it biodegrades relatively rapidly. As an emulsifier, it helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. Adding emulsifiers helps ensure that our products provide the same performance use after use.

Interested in researching ingredients? Here are some commonly used sources.

We make ingredient choices based on scientific research and our own scientists’ expertise and perspective. But even scientists sometimes disagree about how or where certain ingredients should be used. We encourage anyone with questions to read up on areas of debate. That way, you can make the choices you feel are best for your family. Here are independent sources – both consumer and scientific – spanning various industries that use ingredients similar to ours: