If we wouldn’t want it for our family, we wouldn’t ask you to use it near yours. We don’t put these ingredients in our products:
A trigger stain remover with powerful stain-fighting ingredients and enzymes to quickly penetrate, break up and remove tough stains.
Break down dirt and deposits.
Ethoxylated Alcohol is a cleaning agent that can also be found in a variety of products including toothpaste and shampoos. It removes dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away. Ethoxylation is the process of treating a fatty acid alcohol to give it detergent properties.
Polyacrylate Polymer is a film former that works in combination with rinsing water to keep surfaces cleaner longer. It is especially good at helping prevent soap scum from adhering to shower and sink surfaces. It works by first attaching to the surface, and then helping to prevent soils from attaching so that they can be washed away by water. It can also be used as a cleaning agent for soft surfaces, such as clothes, where it works by attaching to soils so they can be more easily washed away.
Enhance cleaning ability.
Citric acid is a builder that can also be found in a wide array of household products including laundry detergents, shampoos and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons and limes. It makes a product formula clean better by affecting the molecules in the formula so they work together better. Citric Acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can. Citric Acid can also be used as a cleaning agent that removes dirt.
Also known as Borax, Sodium Borate is a builder that has been used for decades in a wide variety of household products, such as creams, lotions, bath and skin products, among other things. It makes a product formula clean better by affecting the molecules in the formula so they work together better. Sodium Borate can also be used as a pH adjuster that alters the pH of a product to improve stability over time. Every formula has an optimum pH to make it work best. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can.
Sodium Hydroxide is a builder that can also be found in detergents and degreasers. It makes a product formula clean better by affecting the molecules in the formula so they work together better. Sodium Hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can. In high concentrations (such as in drain cleaners), Sodium Hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.
Improves the texture of the product.
Acrylic Copolymer is a thickener that can also be found in personal care products such as lotions and hair styling gel. It improves the texture of a product and helps it maintain a gel-like texture.
Protects a product against microbial growth, to maintain performance.
Benzisothiazolinone is a preservative that can also be found in shampoos, skin care products and makeup. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.
Breaks down stains and clogs.
Subtilisin is an enzyme that breaks down stains. It can also be found in various household products such as laundry detergents and contact lens cleaners. Enzymes are proteins that catalyze or increase the speed and efficiency of chemical reactions.
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Helps maintain a product formula over time.
Dodecanol is a stabilizer that can also be found in a variety of cosmetics. It is an alcohol that helps keep a formula from separating. Over time, it is possible for formulas in a product to separate. Adding Dodecanol helps maintain the stability of the product formula and ensure even distribution of its components.