Ceteareth-30 is a cleaning agent that can also be found in personal care products including hand creams, body oils, anti-aging treatments and facial cleansers. It can be used to form a sticky gel that allows the cleaner to cling to a surface. Ceteareth-30 is particularly good at removing dirt so it is a good choice for products such as toilet bowl cleaners. There is some debate about this ingredient’s use in cosmetics. However, since we use this ingredient in a toilet cleaning product, and not applied to the skin, we believe it is acceptable for use, and importantly it’s a key ingredient that helps our products give the performance you expect.