Our Ingredients From A to Z

Wondering what ingredients we use in our products? Here’s a full list, from A to Z. We’re happy to make this information available so you can make informed choices for your family and home.

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Definition:

Hydroxyethyl Cellulose

Hydroxyethyl Cellulose is a thickener that can also be found in cosmetics and personal care products such as makeup, skin care products and shaving cream. It improves the texture of a product and, as needed in some formulas, helps a product to cling to surfaces such as a toilet bowl. In some products, Hydroxyethyl Cellulose can also be used as a binder, which helps ingredients hold together.