If we wouldn’t want it for our family, we wouldn’t ask you to use it near yours. We don’t formulate our products with these ingredients:
A 99% natural multi-surface cleaner for wood, granite, stainless steel and electronics.
Break down dirt and deposits.
Ethanol is a solubilizer that can also be found in makeup, lotions and hair care products. It works by dissolving the ingredients of a product to help them mix together better. It also can act as a cleaning agent by helping dissolve soils. Ethanol is the same alcohol that's found in alcoholic beverages, but in consumer products it is used in very small amounts to make the product work better.
Lauryl Polyglucose is a cleaning agent derived from coconut and palm kernel oil. It can also be found in products ranging from baby shampoos to cleansers. It removes dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.
Protects a product against microbial growth to maintain performance.
Methylisothiazolinone is a preservative that can also be found in shampoos, skin care products and makeup. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.
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Helps maintain a product formula over time.
Sodium Citrate is a builder that can also be found in various household products including shampoos, mascara and lipstick. It makes a product formula clean better by affecting the molecules in the formula so they work together better. It can also be used as a stabilizer that maintains the clarity of the product and protects its pH. The pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can. To ensure product performance, it is important that product formulas maintain their stability over time.
Adjusts the pH of a product to improve stability.
Citric acid is a builder that can also be found in a wide array of household products including laundry detergents, shampoos and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons and limes. It makes a product formula clean better by affecting the molecules in the formula so they work together better. Citric Acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can. Citric Acid can also be used as a cleaning agent that removes dirt.