If we wouldn’t want it for our family, we wouldn’t ask you to use it near yours. We don’t formulate our products with these ingredients:
Individually packaged and portable wipes, so you can use them to remove on-the-go stains instantly.
Rayon cloth is a cloth material that is soft enough for fabrics yet tough enough for carpets. As a result, it makes an excellent cleaning cloth.
Breaks down dirt and deposits.
Ethoxylated Alcohol is a cleaning agent that can also be found in a variety of products including toothpaste and shampoos. It removes dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away. Ethoxylation is the process of treating a fatty acid alcohol to give it detergent properties.
Sodium Lauryl Sulfate (SLS) is a cleaning agent that can also be found in personal care products such as toothpaste and shaving cream, as well as in aspirin, heart medications and other prescription medicines. It removes dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away. Over the years, SLS has received some bad press due to emails that began circulating in the late 90s regarding alleged cancer concerns. In fact, three different authorities – OSHA, the National Toxicology Program and the International Agency for Research on Cancer – have all rated SLS as being non-carcinogenic.
Protects a product against microbial growth to maintain performance.
Benzoisothiazolinone is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.
Adjusts the pH of a product to improve stability.
Citric acid is a builder that can also be found in a wide array of household products including laundry detergents, shampoos and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons and limes. It makes a product formula clean better by affecting the molecules in the formula so they work together better. Citric Acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can. Citric Acid can also be used as a cleaning agent that removes dirt.