If we wouldn’t want it for our family, we wouldn’t ask you to use it near yours. We don’t formulate our products with these ingredients:
A continous toilet bowl cleaner.
Breaks down dirt and deposits.
Sodium Dodecylbenzene Sulfonate is a cleaning agent that is one of a group of ingredients commonly used in bath products, cleansing products, shampoos and hair conditioners. It removes dirt and deposits. In its liquid form, as we use it, it surrounds dirt particles to loosen them from the surface to which they are attached.
Enables the delivery of the product to a surface.
Sodium Sulfate is a carrier that can also be found in bath soaps, detergents and skin care products. A carrier does just what it sounds like - it helps carry a product to a surface by thinning or thickening the formula or simply ensuring even distribution of the other ingredients in the formula. Without a carrier, the product would not work with the same consistency across a surface.
Adjusts the pH of a product to improve stability.
Also known as Borax, Sodium Borate is a builder that has been used for decades in a wide variety of household products, such as creams, lotions, bath and skin products, among other things. It makes a product formula clean better by affecting the molecules in the formula so they work together better. Sodium Borate can also be used as a pH adjuster that alters the pH of a product to improve stability over time. Every formula has an optimum pH to make it work best. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can.
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Hold the product ingredients together.
Fatty Alcohol is a binder that can also be found in shampoos and soaps. It holds a product’s ingredients together. Fatty alcohols are added to products so that when other ingredients are compressed, they hold together in a solid shape. As a result, Fatty Alcohols are used to improve the thickness of liquid or gel products or to stabilize foams.
Hydroxyethyl Cellulose is a thickener that can also be found in cosmetics and personal care products such as makeup, skin care products and shaving cream. It improves the texture of a product and, as needed in some formulas, helps a product to cling to surfaces such as a toilet bowl. In some products, Hydroxyethyl Cellulose can also be used as a binder, which helps ingredients hold together.
Provides a pleasing color for a product.
Acid Blue 9 is a colorant. It is one of the most widely used and tested dyes in consumer products, and can be found in clothing and colored paper. Dyes are added to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons.