If we wouldn’t want it for our family, we wouldn’t ask you to use it near yours. We don’t formulate our products with these ingredients:
A super-concentrated stain remover gel that's specially formulated to tackle stubborn, set-in stains. It works great on everyday stains, too.
Breaks down dirt and deposits.
Secondary Alcohol Ethoxylate is a detergent that can also be found in cleaners and detergents. It is also used in fermentation processes for brewing, paints and coatings, and paper and textile manufacturing. It’s often used, in very small quantities, as an emulsifier. This ingredient is widely used because it biodegrades relatively rapidly. As an emulsifier, it helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. Adding emulsifiers helps ensure that our products provide the same performance use after use.
Enhances cleaning ability.
Citric acid is a builder that can also be found in a wide array of household products including laundry detergents, shampoos and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons and limes. It makes a product formula clean better by affecting the molecules in the formula so they work together better. Citric Acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can. Citric Acid can also be used as a cleaning agent that removes dirt.
Helps ensure even distribution of ingredients.
A solubilizer that lubricates a stain for easy removal.
Adjusts the pH of a product to improve stability.
Sodium Hydroxide is a builder that can also be found in detergents and degreasers. It makes a product formula clean better by affecting the molecules in the formula so they work together better. Sodium Hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can. In high concentrations (such as in drain cleaners), Sodium Hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.
Improves the texture of the product.
Acrylic Copolymer is a thickener that can also be found in personal care products such as lotions and hair styling gel. It improves the texture of a product and helps it maintain a gel-like texture.
Breaks down stains and clogs.
Subtilisin is an enzyme that breaks down stains. It can also be found in various household products such as laundry detergents and contact lens cleaners. Enzymes are proteins that catalyze or increase the speed and efficiency of chemical reactions.
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Protect a product against microbial growth to maintain performance.
Benzoisothiazolinone is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.
Kathon CG-ICP (Methylchloroisothiazolinone & Methylisothiazolinone) is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.