If we wouldn’t want it for our family, we wouldn’t ask you to use it near yours. We don’t formulate our products with these ingredients:
Wood cleaner wipes that remove dust, dirt, smudges and common allergens like pet dander, and protect against water damage and stains.
Our wipe material is a cloth-like material that provides a non-abrasive surface for wiping.
Enables the delivery of the product to a surface.
Isoparaffin is a carrier that can also be found in cosmetics. A carrier does just what it sounds like -- it helps carry a product to a surface by thinning or thickening the formula or simply ensuring even distribution of the other ingredients in the formula. Without a carrier, the product would not work with the same consistency across a surface.
Creates a protective coating or shine on a surface.
Dimethicone is a silicone film former that can also be found in skin lotions, bath soaps and shampoos. It creates a protective coating or shine on a surface. Sometimes referred to as “silicone oil,” Dimethicone is the most widely used silicone polymer and is particularly known for its ability to smoothly coat a surface and leave it protected, without being sticky.
Blending agents that ensure even distribution of the ingredients.
Polysorbate 80 is an emulsifier that can also be found in moisturizers, makeup and shampoo. It helps bind ingredients together and keep a formula from separating. In fragranced products, it also helps ensure even distribution of the fragrance. Adding emulsifiers helps ensure that our products provide the same performance use after use. The food-grade version of Polysorbate 80 is one of the most common emulsifiers used in ice cream.
Sorbitan Oleate is an emulsifier that can also be found in moisturizers, hair-styling products and soaps. It helps bind ingredients together and keep a formula from separating. In fragranced products, it also helps ensure even distribution of the fragrance. Adding emulsifiers helps ensure that our products provide the same performance use after use.
Protects a product against microbial growth to maintain performance.
DMDM Hydantoin is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.
Breaks down dirt and deposits.
D Limonene is a cleaning agent that is one of the most widely used citrus-based fragrance ingredients. It can be found naturally through extracting oil from citrus peels, and is also produced synthetically. It can be used in place of harsher cleaning agents such as acetone, toluene or glycol ethers. The U.S. EPA has said that D Limonene is safe for use in consumer products. In the European Union, it is one of 26 ingredients that have been designated as a potential allergen for skin. However since we use it at very small concentrations -- in fact, below the level required to be reported in the European Union -- and since our products are not designed to be left on the skin, we feel it is acceptable for use.
Click here to learn more about our fragrance palette.
Adjusts the pH of a product to improve stability.
Triethanolamine is a pH adjuster that can also be found in makeup products such as mascara, blush and foundation. It alters the pH of a product to improve stability over time. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to rust in a can.