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Phenoxyethanol is a solubilizer that can also be found in makeup, baby products and bath soaps. It ensures even distribution of the ingredients throughout a product, to help it work better. No matter how much you shake or blend a formula that combines oil and water, over time the oils will separate from the rest of the liquid - just like salad dressing. A solubilizer like phenoxyethanol helps keep our product formula well mixed.