Provides a liquid base for a product.

Ethoxylated Alcohol is a cleaning agent, or "surfactant", that can also be found in household cleaning products like all-purpose cleaners and car cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulsifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products, where needed, to ensure that our products provide the same performance use after use.

Citric acid is a builder that can also be found in a wide array of household products including laundry detergents, shampoos and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons and limes. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Citric acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that is more acidic works better for soap scum removal. Its opposite, a formula that is more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a tin, container or dispenser. We also sometimes use citric acid as a cleaning agent that removes hard water deposits, or as a chelator.

Sodium hydroxide is a builder that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that is more acidic works better for soap scum removal. Its opposite, a formula that is more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a tin, container or dispenser. In high concentrations (such as in drain cleaners), sodium hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.

Subtilisin is an enzyme that can also be found in various household products such as laundry detergents and contact lens cleaners. Enzymes are proteins that catalyse or increase the speed and efficiency of chemical reactions. We use subtilisin in our products to help break down stains.

*Item on SC Johnson’s list of skin allergens, learn more

Acrylic copolymer is a thickener that can also be found in personal care products such as lotions and hair styling gel. We use it to improve the texture of a product and help it maintain a gel-like texture.

4-prop-1-enylveratrole; alpha-isomethyl ionone*; amyl cinnamal*; benzyl acetate; butylphenyl methylpropional*; dipropylene glycol; ethylene brassylate; phenethyl alcohol; terpineol acetate; terpineol*

*Item on SC Johnson’s list of skin allergens, learn more

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Methylchloroisothiazolinone is a preservative that helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices

Methylisothiazolinone is a preservative that can also be found in shampoos, skin care products and makeup. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mould or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

Acid Blue 9 is a colourant, or dye. It is one of the most widely used and tested dyes in consumer products, and can be found in clothing and coloured paper. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. This dye is available from multiple suppliers, which are responsible for its contents.