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Ceteareth-30 is a cleaning agent, or "surfactant," that can also be found in personal care products including hand creams and facial cleansers. There is some debate about this ingredient’s use in cosmetics. However, since we use this ingredient in a toilet cleaning product, and not applied to the skin, we believe it is acceptable for use. Ceteareth-30 is particularly good at helping a product stick to a surface to remove dirt, so it is a good choice for products such as toilet bowl cleaners.