Ethoxylated Alcohol is a cleaning agent, or "surfactant", that can also be found in household cleaning products like all-purpose cleaners and car cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulsifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products, where needed, to ensure that our products provide the same performance use after use.