Provides a liquid base for a product.

Isopropyl alcohol is a cleaning agent that can also be found in cosmetics and personal care products including eye makeup, lotions, soaps and hair care products. It is also the main ingredient in common household rubbing alcohol. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away. Then, it evaporates quickly.

Polydimethylsiloxane, Modified is a film former that can be used as lubricant in the leather industry. We add it to our products to create a coating on a surface adding an additional level of protection and provides a shine that helps the surface look its best. In our shoe care products, it also acts as a water proofer.

Amino-functional Siloxane is a film former that can be used as lubricant in the leather industry. We add it to our products to create a coating on a surface adding an additional level of protection and provides a shine that helps the surface look its best. In our shoe care products, it also acts as a water proofer.

Butoxydiglycol is a solvent cleaning agent that can also be found in household cleaners and degreasers. It works by dissolving the residue that remains on bathroom surfaces such as oils and soaps. It's particularly good at removing soap scum.

Hexyloxyethanol is a film former that can be found in floor finishes. It helps the ingredients be evenly distributed within a product and helps create a smooth, protective coating on the surface where it is applied.

Acetic acid is what gives vinegar its pungent smell and sour taste, and has been used in homes for more than 10,000 years. In our products, it is used as a cleaning agent that removes dirt and soils, and also as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser.

Methylisothiazolinone is a preservative that can also be found in shampoos, skin care products and makeup. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mold or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.