Provides a liquid base for a product.

Diisopropanolamine is a cleaning agent that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Diisopropanolamine can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. 

Alkyl dimethyl amine oxide is an ingredient that can be found in shampoos and body washes. It is a cleaning agent that works with the other formula ingredients to break up and remove the soil. In conjunction with other formula ingredients, it can also be a thickener that allows the product to cling to the surface or soil longer to work more effectively.

Ethoxylated Alcohol is a cleaning agent, or "surfactant," that can also be found in household cleaning products like all-purpose cleaners and automobile cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulisifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products where needed to ensure that our products provide the same performance use after use.

Tetrasodium iminodisuccinate is a chelator that can also be found in laundry detergents, hand soaps and dishwashing detergents. The word chelator (pronounced "key-lay-tor") comes from the Greek word chele, or claw. Think of a chelator as a tiny claw that reaches out and grabs the minerals in soap scum or soils, to keep them from depositing on a surface. We use tetrasodium iminodisuccinate in products to remove soap scum and mineral deposits. By binding to the soap scum or deposit, it allows them to be rinsed away.