Sodium dodecylbenzene sulfonate is a cleaning agent, or "surfactant," that is one of a group of ingredients commonly used in bath products, cleansing products, shampoos and hair conditioners. We use it in our products to remove dirt and deposits. In its liquid form, as we use it, it surrounds dirt particles to loosen them from the surface to which they are attached.

Sodium sulfate is a carrier that can also be found in bath soaps, detergents and skin care products. A carrier does just what it sounds like - it helps carry a product to a surface by thinning or thickening the formula or simply ensuring even distribution of the other ingredients in the formula. We use sodium sulfate because without a carrier, the product would not work with the same consistency across a surface.

Hydroxyethyl cellulose is a thickener that can also be found in cosmetics and personal care products such as makeup, skin care products and shaving cream. In some products, hydroxyethyl cellulose can also be used as a binder, which helps ingredients hold together. We use it to improve the texture of a product and, as needed in some formulas, help a product to cling to surfaces such as a toilet bowl.

Xylene Blue is a colorant, or dye. We add dyes to products for a number of reasons including helping you to see where the product is, when it is used up and for aesthetic reasons. This dye is available from multiple suppliers, which are responsible for its contents.

Fatty alcohol is a binder that can also be found in shampoos and soaps. It holds a product’s ingredients together. Fatty alcohol is added to products so that when other ingredients are compressed, they hold together in a solid shape. As a result, we use fatty alcohol in our products to improve the thickness of liquids or gels or to stabilize foams.