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All chemicals aren’t equal

Many people assume natural chemicals are better or safer than synthetic ones. But that’s not always true. Some of the most toxic chemicals on Earth come from nature. And sometimes using a synthetic option could conserve natural resources or avoid naturally occurring allergens.

Natural vs. synthetic matters less than what gets the job done well and is safe for your family.

How we choose ingredients

You might be surprised at how our ingredient transparency compares to other companies, and how extensively we look at toxicity and safety. We created a way to evaluate ingredients called the Greenlist program. We carefully review every chemical we use for human safety and environmental health.

Then, we go a step further by sharing our product ingredient lists so you can make the most informed choices for your home.

Learn more about our Greenlist program.