Provides a liquid base for a product.

Sodium hypochlorite is the basic ingredient in laundry bleach and mold and mildew stain removers. It is also a bleach that helps to break down drain clogs.

Sodium hydroxide is a builder that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser. In high concentrations (such as in drain cleaners), sodium hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.

Alkyldimethyl amine oxide is a cleaning agent that can also be found in household cleaning products, detergents, and personal care products. We use alkyldimethyl amine oxide in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Lauryl dimethyl amine oxide is a cleaning agent, or "surfactant," that can also be found in a variety of products including shampoos and dishwashing detergents. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Sodium silicate is a corrosion inhibitor that can also be found in laundry detergents, dishwashing detergents and hard surface cleaners. We use it in our products to help keep metallic household surfaces such as faucets and drains free of corrosion.

Lauric Acid is an emulsifier that can be found in cosmetics and personal care products, such as cleansing creams, soaps and pastes. We use lauric acid in our products to help bind ingredients together and keep a formula from separating.

Potassium hydroxide is a builder that can also be found in bath, cleansing, makeup and shampoo products. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Potassium hydroxide can also be used as a pH adjuster within our products. As a pH adjuster, it helps alter the pH of a product to improve stability of the formula overtime.