Provides a liquid base for a product.

C9-11 Alkyl Glucoside is a cleaning agent, or “surfactant,” that can also be found in hair products and facial cleansers. We use C9-11 Alkyl Glucoside in our products to remove dirt and deposits by surrounding the dirt particles to loosen them from the surface they're attached to, so they can be rinsed away.

Ammonium hydroxide is commonly referred to as "ammonia." Many consumers use it at home for cleaning and laundry. It’s a cleaning agent, or "surfactant," that removes dirt, and it can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container, or dispenser. Household ammonia has a strong odour; by using ammonium hydroxide in combination with other ingredients, we can achieve the same cleaning results while using much less ammonia.

Sodium lauryl sulfate (SLS) is a cleaning agent, or "surfactant," that can also be found in personal care products, such as toothpaste and shaving cream. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to so that they can be rinsed away.

Sodium laureth sulfate is a cleaning agent, or "surfactant," that can also be found in toothpastes, shampoos, lathers, and bubble baths. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to so that they can be rinsed away.

Liquitint^® Sky Blue Dye is a colourant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. Liquitint^® is a trademark and product of Milliken & Company, which is responsible for its contents.

Citric acid is a builder that can also be found in a wide array of household products, including laundry detergents, shampoos, and cleaners. Of course, citric acid is also found in citrus fruits, such as oranges, lemons, and limes. We use it to make a product formula clean better by affecting the molecules in the formula so that they work together better. Citric acid can also be used as a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container, or dispenser. We also sometimes use citric acid as a cleaning agent that removes hard water deposits, or as a chelator.

Benzisothiazolinone is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives because a small number of individuals have allergies to them, just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics, and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mould, or yeast. So, we feel that the best choice is to add preservatives in the smallest effective quantity to protect our products, but also to list these preservatives in our formulas so that those with allergies in the family can make informed choices.