C10-12 Alkane/Cycloalkane is a carrier that may also be found in paints and varnishes remover. It helps carry a product to a surface by thinning or thickening the formula or simply ensuring even distribution of the other ingredients in the formula. We use it because without a carrier, the product would not work with the same consistency across a surface.

Provides a liquid base for a product.

Paraffin is a blend of waxes that is used to form a candle and that provides fuel for the candle as it burns. Paraffin is one of the most plentiful and commonly used waxes today. It can also be found in a wide array of products from lipsticks to eye makeup to baby products. In household products, we use paraffin as a film former to create a protective coating or shine on a surface.

Oryza Sativa Bran Wax is a film former that can also be found in fruit & vegetable coatings, cosmetics, pharmaceuticals. Film formers work by creating a coating or shine on a surface. This can help the surface have an added level of protection, for example by preventing soils from attaching to it so they can be washed away, and can also provide a shine that helps the surface look its best, for example in shoe care products. Some film formers can also provide water-proofing properties to a surface.

Stearic acid is an emulsifier and a type of fatty acid that occurs naturally in some foods; others are oleic acid, lauric acid, myristic acid and palmitic acid. In cosmetics and personal care products, these fatty acids are used in cleansing creams, soaps and pastes. We use stearic acid in our products to help bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products where needed to ensure that products provide the same performance use after use.

Montan Cera is wax that can be found in car polishing products. We use Montan Cera in our products to help maintain the stability of dyes within the formula and to provide a shine benefit to leather surfaces.

Ceteareth-30 is a cleaning agent, or "surfactant," that can also be found in personal care products including hand creams and facial cleansers. There is some debate about this ingredient’s use in cosmetics. However, since we use this ingredient in a toilet cleaning product, and not applied to the skin, we believe it is acceptable for use. Ceteareth-30 is particularly good at helping a product stick to a surface to remove dirt, so it is a good choice for products such as toilet bowl cleaners.

Polyethylene oxide is a cleaning agent, or "surfactant," that can also be found in a variety of makeup and other products, including toothpastes. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to so that they can be rinsed away.

Dimethyl MEA is a pH adjuster that can also be found in cosmetic products. It alters the pH of a product to improve stability over time. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job.

C.I. 50415:1 is a colorant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. In Shoe Care products, dyes or pigments also help to restore color or scuff cover. This colorant is available from multiple suppliers, which are responsible for its contents.

Triethanolamine is a pH adjuster that can also be found in makeup products such as mascara, blush and foundation. It alters the pH of a product to improve stability over time. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container or dispenser.

Acid Black 2 is a colorant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. In Shoe Care products, dyes or pigments also help to restore color or scuff cover. The colorant is available from multiple suppliers, which are responsible for its contents.

Carnauba wax is a naturally derived film former that can also be found in cosmetics and skin care products. It creates a protective coating or shine on a surface. Carnauba wax comes from the carnauba palm tree – it forms on the leaves of the palm to protect the leaves from heat and keep their moisture from evaporating. In our products, it adds shine and protection when applied to a surface.

Sodium silicate is a corrosion inhibitor that can also be found in laundry detergents, dishwashing detergents and hard surface cleaners. We use it in our products to help keep metallic household surfaces such as faucets and drains free of corrosion.

Dimethicone is a silicone film former that can also be found in skin lotions, bath soaps and shampoos. Sometimes referred to as “silicone oil,” dimethicone is the most widely used silicone polymer and is particularly known for its ability to smoothly coat a surface and leave it protected, without being sticky. In products that are applied to the skin, dimethicone can also be used as an emollient that helps soften and smooth the skin. In household products, it creates a protective coating or shine on a surface. In our products to protect leather, it helps increase the gloss. Dimethicone also can be a moisturizer. As a moisturizer, it helps prevent a product or surface, like leather, from drying out by helping it retain moisture. This makes it softer and more pliable.

Proxel GXL is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mould or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

C.I. 12150 is a colorant, or dye. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. In Shoe Care products, dyes or pigments also help to restore color or scuff cover. The dye is available from multiple suppliers, which are responsible for its contents.