Provides a liquid base for a product.

Sodium laureth sulfate is a cleaning agent, or "surfactant," that can also be found in toothpastes, shampoos, lathers and bubble baths. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away.

3-(3-hydroxypropoxy)propan-1-ol is a cleaning agent, or "surfactant," that we use in our products to remove dirt and deposits. It does this by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away.

decanal; dipropylene glycol; ethyl butyrate; hexyl cinnamal*; linalool*; litsea cubeba fruit oil*; methyldihydrojasmonate; octanal; terpineol*; triethyl citrate

*Item on SC Johnson’s list of skin allergens, learn more

For additional fragrance information, click here.

Ethoxylated Alcohol is a cleaning agent, or "surfactant", that can also be found in household cleaning products like all-purpose cleaners and car cleaning products. We use it in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they are attached to, so they can be rinsed away. Ethoxylated alcohol can also be used as an emulsifier. It helps bind ingredients together and keep a formula from separating. Over time, it is possible for formulas in a product to separate. We add emulsifiers to our products, where needed, to ensure that our products provide the same performance use after use.

Acid Blue 9 is a colourant, or dye. It is one of the most widely used and tested dyes in consumer products, and can be found in clothing and coloured paper. We add dyes to products for a variety of reasons including helping you see where you applied the product, when a product is used up, or for aesthetic reasons. This dye is available from multiple suppliers, which are responsible for its contents.

Hydroxyethyl cellulose is a thickener that can also be found in cosmetics and personal care products such as makeup, skin care products and shaving cream. In some products, hydroxyethyl cellulose can also be used as a binder, which helps ingredients hold together. We use it to improve the texture of a product and, as needed in some formulas, help a product to cling to surfaces such as a toilet bowl.

Etidronic acid is a chelator that can also be found in soaps, moisturisers and tooth whitening products. The word chelator (pronounced "key-lay-tor") comes from the Greek word chele, or claw. Think of a chelator as a cany claw that reaches out and grabs the minerals in soap scum or soils, to keep them from depositing on a surface. We use etidronic acid in products to remove soap scum and mineral deposits that are caused by hard water. By binding to the soap scum or deposit, it allows them to be rinsed away.

Sodium hydroxide is a builder that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that is more acidic works better for soap scum removal. Its opposite, a formula that is more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a tin, container or dispenser. In high concentrations (such as in drain cleaners), sodium hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.

2-bromo-2 nitropropane-1,3-diol is a preservative. It helps maintain product quality and performance over time. Some people raise concerns about preservatives, because a small number of individuals have allergies to them just as some people have allergies to nuts or bees. But preservatives play a very important role in food, cosmetics and household products. Without preservatives, many products would not last more than a week or two before being contaminated by bacteria, mould or yeast. So, we feel the best choice is to add preservatives in the smallest effective quantity to protect our products, but to list these preservatives in our formulas so that those with allergies in the family can make informed choices.

For competitive reasons, the supplier of this proprietary polymer solution has asked us to keep the details confidential, and we are legally bound to do so. But we can tell you that it's an aqueous solution of polymers that we use in our products to help adjust the flowability so that the product can be spread evenly and can help prevent stains.

A material spun from polypropylene that is soft, yet durable enough to last throughout the application of a product.