Provides a liquid base for a product.

Sodium hypochlorite is the basic ingredient in laundry bleach and mould and mildew stain removers. It is also a bleach that helps to break down drain clogs.

Sodium hydroxide is a builder that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so they work together better. Sodium hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that is more acidic works better for soap scum removal. Its opposite, a formula that is more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a tin, container or dispenser. In high concentrations (such as in drain cleaners), sodium hydroxide can also be used as a caustic that helps dissolve organic matter like drain clogs.

Sodium silicate is a corrosion inhibitor that can also be found in laundry detergents, dishwashing detergents and hard surface cleaners. We use it in our products to help keep metallic household surfaces such as taps and drains free of corrosion.

Polystyrene polymer is a film former that works in combination with rinsing water to keep surfaces cleaner longer. It works by first attaching to the surface, and then helping to prevent soils from attaching so that they can be washed away by water. It is especially good at helping prevent soap scum from adhering to shower and sink surfaces.

Alkyl dimethyl amine oxide is an ingredient that can be found in shampoos and body washes. It is a cleaning agent that works with the other formula ingredients to break up and remove the soil. In conjunction with other formula ingredients, it can also be a thickener that allows the product to cling to the surface or soil longer to work more effectively.