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Ethanolamine (MEA) is a cleaning agent, or "surfactant," that can also be found in cosmetics. We use it in our products to remove dirt and deposits by helping to dissolve greasy soils. It also can be used as a pH adjuster that alters the pH of a product so it will be more compatible with the container in which it is packaged. The pH of a formula can affect how long it lasts within a container, for example limiting its tendency to corrode a can, container or dispenser.